Find New Roads
Find New Roads Anthem :90 HD | Chevy Commercials | Chevrolet
Published on Feb 10, 2013
Introducing the new Chevrolet. With the best lineup of vehicles ever, we believe ingenuity can do the impossible. So why just go from A to B when imagination can take you everywhere?
Car advertisements usually appeal to either families, adventurists, high class socialites or vehicle enthusiasts; until now that is. Chevrolet created a highly innovated commercial that would appeal to all audiences while keeping their message as simple as three words: Find new roads. Be true to who you are and what you like. The commercial is funny, lovable, edgy, high tech, and futuristically innovative; as well as retrospective, romantic and classy. My personal favorite collage was the fast pace chase through a dark New York City that introduces the 2014 Stingray Corvette. We all have different tastes, life styles, and economical needs; so finding a commercial that can incorporate a variety scenarios that will attract perspective buyers is ingenious. It doesn't hurt to dream, especially if Chevrolet fuels those dreams.
Car advertisements usually appeal to either families, adventurists, high class socialites or vehicle enthusiasts; until now that is. Chevrolet created a highly innovated commercial that would appeal to all audiences while keeping their message as simple as three words: Find new roads. Be true to who you are and what you like. The commercial is funny, lovable, edgy, high tech, and futuristically innovative; as well as retrospective, romantic and classy. My personal favorite collage was the fast pace chase through a dark New York City that introduces the 2014 Stingray Corvette. We all have different tastes, life styles, and economical needs; so finding a commercial that can incorporate a variety scenarios that will attract perspective buyers is ingenious. It doesn't hurt to dream, especially if Chevrolet fuels those dreams.
Great pick. Chevy makes it personal with this ad, showing that there is a car in their lineup to suit every person and every situation. They mainly used appeals to pathos in this ad. Selling you on your own imagination seems almost too easy, which is why it's such a popular strategy.
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